Gold Hill

Gold Hill is a very steep and short climb – iconic for its famous views, entering into the national consciousness through the 1973 Hovis Bread advert (with a baker boy – pushing an old heavy bike up the hill.) It has been voted Britain’s favourite ad and also has been voted ‘one of the most romantic sights in England.’

The climb will be all over relatively quickly, but the attraction is the picture-perfect setting in this most ‘English’ of scenes. In addition to the very steep nature of the hill (21% average gradient), there is also a difficult surface to contend with the very real cobbles offering a bumpy and possibly slippy surface.


Photo Graham Duerden CC-nc-nd

The area is well worth a visit with the cobbled street running beside the steep stone walls of the ground surrounding Shaftesbury Abbey, built by Alfred the Great.

Details of the climb

  • Location: Shaftesbury, S.W England.
  • Distance: 0.14 km
  • Average gradient: 21%
  • Maximum gradient: 25%
  • Height gain 32m / 105 feet
  • 100 climbs: 101
  • Strava segment
  • Everesting = 8848/300 = 277 ascents – 77 km.
  • Direction: north
  • KOM: 0:22 – 24.3 km/h
  • QOM: 0:42 – 12.7 km/h
Photo Mark Whittaker, CC-NC-ND


View from the bottom


Photo: Hyper Hamlet CC NC-ND

Hovis Ad – 1973 – Voted Britain’s favourite TV ad



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